This website is for small business owners and operators who want to better understand the marketing options that are out there. It is intended to be written in simple, easy to follow terms.

The main goal of this site, is to be your research portal. We do the research, write up a report that gives a basic introduction to the marketing concept being discussed and give links to more in depth information if you'd like to know more. We hope to take out all the jargon and break it down so it is very easy to read and understand.

Who is the website for?

If you are an owner of a small business, home-based business or just starting up in business - then this site is for you. Perhaps you are going through the process of having a website developed but need some help in understanding the terminology and recommendations coming from your developer. Hopefully the articles will help you out.

If you are involved in a non-profit organisation or community group and are looking for tips on how to adopt some low cost marketing techniques - then this site is for you. Maybe your organisation has always relied on printed products to communicate to your members but you are looking for information on how to rely more on online methods. Hopefully the articles in this website will help you out.

Who is the website not for?

This site is not for those already working in the Marketing arena as you would already have good insight into many of the concepts covered. It is not for website developers as you too would already have the experience that goes beyond the level of information we intend to provide. However, if you have a topic, story or report that you would like to share with our visitors, then we would love to hear from you.

We hope you find this website a useful tool and resource. Please comment on articles where possible and contact us with any feedback or queries.