Business Plans & Marketing Plans for Small Business

Business Plan Basics

Courtesy of Palo Alto Software, Inc.

The best way to show bankers, venture capitalists, and angel investors that you are worthy of financial support is to show them a great business plan. Make sure that your plan is clear, focused and realistic. Then show them that you have the tools, talent and team to make it happen. Your business plan is like your calling card, it will get you in the door where you'll have to convince investors and loan officers that you can put your plan into action.

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Marketing Plan Pro powered by Duct Tape Marketing - $179.95®

Marketing Plan Pro Software

Marketing Plan Pro powered by Duct Tape Marketing is simple, practical marketing plan software that makes it easy to plan and carry out the marketing activities you need to grow your business.

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The Essential Contents of a Marketing Plan

Excerpt from On Target: The Book on Marketing Plans by Tim Berry and Doug Wilson

Every marketing plan has to fit the needs and situation. Even so, there are standard components you just can't do without. A marketing plan should always have a situation analysis, marketing strategy, sales forecast, and expense budget.

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