Search Engine Marketing for Small Business : Marketing Online

Why Use Pay-Per-Click Advertising?

7 reasons why you should consider Pay Per Click Advertising. They're not what you think.

Read more... Add new comment
 

Google PageRank and your website

Google PageRank (GPR) is the independent measure of how Google perceives the quality and credibility of a web page. The page rank is based on an exponential scale of 0-10, where 10 is the best result. Do you know how your website ranks? Did you know that this number affects where you appear in Google searches? Read on to find out more...

Read more... Add new comment
 

Pay-Per-Click Advertising Explained

Pay-Per-Click or PPC is an advertising method used within search engines such as Google, Yahoo or Bing. The two most popular are Google's "Google Adwords" and Yahoo's "Yahoo Search Marketing". The adverts are called Sponsored Listings and typically appear on the top and right side of the natural search results.

Read more... Add new comment
   

Introduction to Website Analytics

Website Analytics is the measurement and analysis of internet data, with the purpose of understanding how visitors access your web page and for identifying how to make it better. Do you have access to your website data and are you using it? Read on for more...

Read more... Add new comment
 

Introduction to Search Engine Optimisation

Search Engine Optimisation (SEO) is the process of altering a website - the content and the code used - so that it gets better results in the organic search results of search engines (such as Google, Yahoo, MSN, Bing etc). The goal of SEM is to increase the amount of traffic your website receives via these search engines.

Read more... Add new comment
   

More Articles...

Page 1 of 2